Most of us are shopping addicts. The first thing people think about spending weekends or when they get a pay check is how they can escape to that mall and be part of the shopping frenzy. Fibre2Fashion.com checks out the subscription box.
Although most of us enjoy shopping for clothes and trying them on, there are those who remain shopping challenged, are restricted by schedules or are economically restrained.
That's when someone comes knocking on the door with a subscription box. Subscription box services are marketing solutions used by retail companies, mostly ecommerce businesses, giving people with different backgrounds an access to a wider range of products. The overall global market size of subscription box services is still unknown due to minimal data available and the growing stage of the industry.
What's this service?
While this delivery service system is still at a nascent stage in India, the idea has picked up in the United States of America and other parts of the world. So, how does this really work?
Top-notch brands and ecommerce companies cater to niche markets by offering curated new clothes and other retail products to customers, depending on their personal preferences. There is also an element of surprise attached with the box. Some companies provide pre-assembled hampers instead of asking customers to select their own products, eliminating decision fatigue in the process.
The reason this box service is catching up is because shipments are sent each month to customers, or as per the policies employed by individual retail companies. This provides customers the thrill of opening the package, just like on any special occasion. Generally, prices of each packaged box range from US$ 10 to US$ 100, which roughly translates to Rs 645 to Rs 6,450.
Darby Smart, a US-based online subscription box company, offers do-it-yourself (DIY) kits assembled by a huge community of designers, giving an option of mixing latest fashion with home trends on fingertips. Customers have to go through a string of instructions provided under the DIY project, which gives them their own sense of personal fashion style...
Written by: Fibre2Fashion.com
Source:http://www.fibre2fashion.com/
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